Political Action Committees (PACs) play decisive roles in recruiting, endorsing and funding candidates - they must be challenged to be intentional in the number of women candidates they recruit, support, and fund.
Members of PACs and endorsing groups, especially those with member-driven priorities, from the Sierra Club to organized labor, the faith community and the Chamber of Commerce, should set targets for intentional action in endorsements and political giving. While women-oriented PACs like EMILY’s List, Susan B Anthony List, and The WISH List already are committed to supporting female candidates, other PACs should intentionally and deliberately commit to contributing a certain share of their funds to female candidates.
PACs should be encouraged to discuss and propose targets for their giving for all levels of elected office. With public pressure, equal funding for male and female candidates may become a value proposition for PACs. The PAC environment is highly competitive and they are always looking for new ways to look different from other PACs to appeal to donors.