Political Action Committees (PACs) play decisive roles in recruiting, endorsing and funding candidates - they must be challenged to be intentional in the number of women candidates they recruit, support, and fund.
Many PACs underfund women candidates overall, because they focus their funding on incumbents, most of whom are men. While women-oriented PACs like EMILY’s List and VIEW PAC already are committed to supporting female candidates, other PACs should intentionally and deliberately commit to contributing a certain share of their funds to female candidates. You can find some of our PAC case studies below.
PACs should set funding targets for women candidates, and increase those targets every election cycle until parity is reached. With public pressure, equal funding for male and female candidates may become a value proposition for PACs. The PAC environment is highly competitive and they are always looking for new ways to look different from other PACs to appeal to donors.
Read more about the breakdown of PAC giving in 2018 and our recommendations for PACs and donors in our latest report PACs and Donors: Agents of Change for Women's Representation.