PACs should set funding targets for cis-women, transgender folk, and nonbinary candidates as well as increase those targets every election cycle until our elected bodies reflect the gender diversity of the population. With public pressure, equal funding for male, female, and genderqueer candidates may become a value proposition for PACs. The PAC environment is highly competitive and they are always looking for new ways to look different from other PACs to appeal to donors.
Read more about the breakdown of PAC giving in 2018 and our recommendations for PACs and donors in our 2020 PACs and Donors report.