What are funding targets?

What are funding targets?

Women are more likely to run for elected office as challengers or in open-seats with fewer financial resources and smaller donor networks. 

Despite the growing grassroots and PAC donations every election cycle, women continue to raise on average less than men. PACs and large individual donors give most of their donations to incumbent candidates who, with a success rate of 96 percent, are nearly guaranteed to keep their seats.

PACs and large individual donors should commit to funding targets for women candidates and raise those targets every election cycle to level the political playing field.