So long as money plays a vital role in viability when it comes to running for office, PACs and individual donors are also important political gatekeepers who can help to correct the lack of diversity in elected office. PACs and donors should set targets for funding women and nonbinary candidates. Want to learn more about how PACs and donors can impact the number of women running? Look through our research here.
Our partners in the field include: The Center for Responsive Politics
Women are more likely to run for elected office as challengers or in open-seats with fewer financial resources and smaller donor networks.
Despite the growing grassroots and PAC donations every election cycle, women continue to raise on average less than men. PACs and large individual donors give most of their donations to incumbent candidates who, with a success rate of 96 percent, are nearly guaranteed to keep their seats.
PACs and large individual donors should commit to funding targets for women candidates and raise those targets every election cycle to level the political playing field.
Funding women candidates fairly is an essential step in our fight for gender balance in politics, and you have a role to play.
If you give to a membership PAC email your leadership and demand they fund more women and commit to funding targets for gender diversity. Use our handy email template below.
If you are not part of a membership PAC, you can still call on PACs to increase their funding for women candidates. Use our PAC Case Studies and tweet templates to call out major PACs like Disney, Amazon and Facebook to commit to funding targets for women candidates. Find some Tweet examples below.
@[PAC TWITTER HANDLE] has not committed to fund more women running for office. With a membership that is [PERCENTAGE] female, [PAC NAME] should not remain idle in the fight for accelerating gender parity! #RepresentationMatters
Hey, @[PAC HANDLE], why have you not committed to funding more women candidates? [PERCENTAGE] of your contributions comes from women, you have the power to accelerate gender parity! #RepresentationMatters